Betina Lou

Betina Lou was launched in 2009 by Marie-Eve Emond, a Montreal designer. In Betina Lou's website, it says 

Betina Lou offers timeless, feminine, easy-to-wear pieces. The line blends classic and modern design to create essential pieces with delicate, thoughtful details. Paying homage to the past, Betina Lou’s designs provide a fit and cut that brings together elements of the male wardrobe and history’s female fashion icons. Neutral colours are used along with subtle patterns.

I am definitely loving their Spring Summer 2013 collection. It's simple, comfortable, yet chic. It's not too girly and doesn't crave for much attention. It shows, rather, an understated confidence and sophistication.

Photo credits: Betina Lou